After completing a four year apprenticeship in Melbourne, Australia, under the acclaimed industry innovator, Edward Beale, Alexander went on to study Vidal Sassoon precision hair cutting techniques in London.
Relocating to the US, he opened a Miami-based salon, with a client list including Gloria Estefan, The Miami Dolphins Cheerleaders, and Julio Iglesias to name a few.
Dedicated to his clients and craft Alexander continues to innovate and evolve. He shares his knowledge and passion as an industry educator and inspires groups with his seminar series; The Miracle of Science - Breaking Down the Elements of Health and Hair.
In his downtime, Alexander enjoys cycling, paddle-boarding and participating in charitable activities and events which, benefit victims of domestic violence and raise awareness of the challenges of living with multiple sclerosis, (MS).